Restaurants
Cutting aggregator dependence for a restaurant group
Three-outlet restaurant group, Chennai
The challenge
Over 70% of revenue came through aggregators charging steep commissions. The brand had an inactive Instagram page, no website and no way to contact its own customers directly.
What we did
- Designed a menu-led website with photography direction, outlet pages and a WhatsApp reservation flow.
- Rebuilt the Instagram presence with a weekly content calendar, reels and offer campaigns.
- Ran location-radius Meta campaigns pointing to click-to-WhatsApp ordering.
- Optimised Google Business Profiles for all three outlets with review response workflows.
Technologies and channels
Responsive web buildLocal SEOMeta AdsContent productionWhatsApp funnel
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