Real Estate
Site visits at a third of the previous cost
Residential developer, Bengaluru
The challenge
Broker-sourced leads were expensive and poorly qualified. The developer had no owned lead channel and no way to nurture interest between enquiry and visit.
What we did
- Built a project microsite with floor plans, amenities, location intelligence and a short enquiry form.
- Produced walkthrough and progress content for social and paid campaigns.
- Ran Meta and Google campaigns segmented by budget band and locality, with WhatsApp lead capture.
- Set up an automated WhatsApp follow-up sequence for every enquiry.
Technologies and channels
Project micrositeMeta AdsGoogle AdsWhatsApp funnelConversion tracking
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